Search Engine Optimization News Blog

Microsoft Adds Ads September 14th, 2008
Microsoft has taken advertisers words to heart and figured out how to deliver more clicks. In response to advertiser requests for more clicks, MSN is now placing a fourth mainline ad at the top of the SERPs, and the top two ads are repeated a t he bottom of the page.

Studies have shown both of these techniques to be effective when dealing with a need for extra clicks. This model seems to be working for the extra clicks requested, and all is once again happy in advertising land, or so we hope. The AdCenter blog stated that their goal is to satisfy customers and advertisers, and that the extra spot to compete for will be quickly snapped up.

Consumers don’t seem to mind the additional extra advertising at the top of the SERPs, so there is no reason not to tack on another ad if it makes that big of a difference to click revenue.

The ad placement in the layout and the mainline results on the SERPS are the subject of fierce competition, and there will be quite a few advertisers who are pleased that an extra spot is opening up.

 

Leave a Comment

Subscribe
 

2007 Copyright Kush Infosys Pvt Ltd.. All rights reserved. Read Legal policy and Privacy policy.   Valid HTML 4.01 Transitional  Valid CSS!