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Studies have shown both of these techniques to be effective when dealing with a need for extra clicks. This model seems to be working for the extra clicks requested, and all is once again happy in advertising land, or so we hope. The AdCenter blog stated that their goal is to satisfy customers and advertisers, and that the extra spot to compete for will be quickly snapped up.
Consumers don’t seem to mind the additional extra advertising at the top of the SERPs, so there is no reason not to tack on another ad if it makes that big of a difference to click revenue.
The ad placement in the layout and the mainline results on the SERPS are the subject of fierce competition, and there will be quite a few advertisers who are pleased that an extra spot is opening up.
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