A Tweet popped up yesterday that was a bit of a shocker. Live Search cashback hasn’t been publicly sharing that many numbers lately, so the report was pretty visible.
A Microsoft Careers post, advertising for an SDET in “Subscription and Commerce” spilled the beans about the rapidly increasing numbers:
Cashback is changing the way online shopping works – it is the future of online shopping: users search for a product, buy it, receive CashBack from Microsoft subsidized by the merchants, creating a win-win cycle where merchants are encouraged to increase the CashBack to attract more users, benefiting both parties. We have launched version 1.0 of CashBack and we get more than 5,000,000 views a day and 10,000 purchases every day – and we’re exponentially growing!
We’re part of the CSAT (Commerce Search Advertising Transactions) which in addition to the Product Search owns the transactions platform for several online services across the company (such as Xbox Live, Zune, AdCenter, Office Live, MSN, OneCare, CRM Live and Windows Live), providing the payments infrastructure used by all these services.
It’s surprising that we haven’t heard more about this program – there was a smattering of information about it right before the holidays, but snce then it seems to have faded off the radar. Good to know it’s still alove and kicking, but one wonders wehy MSN isn’t promoting it more – with Google, Amazon, eBay and youTube firing up consumers about online shopping, you’d think the chance to save would be a big plus.