Yahoo has been busy since the failed deal with Microsoft earlier this year, but it remains to be seen how their multitude of new deals and programs will benefit them in the long run.
A quick run-down of the internet portal’s latest news and gossip include:
The annual shareholders’ meeting, rescheduled several times already, will be held on July third – no, late July – no, August first – wait…we’ll get back to you! Supposedly, August first is showdown at the OK Corral between Yahoo’s current board and Carl Icahn’s posse – but we make no promises!
Yahoo signed a deal with WalMart.com to present new offers to online customers, and Yahoo will be the exclusive portal to resell Walmart.com’s display inventory. WalMart.com is also expected to join Yahoo’s advertising management platform set to launch later this year.
Next up: Yahoo’s Circular program, in cooperation with ShopLocal. Newspaper circulars, configured for the internet, featuring companies like Target, Best Buy, Home Depot, CVS, and Sears. Yahoo will show these advertisements to interested consumers, and the buzz is already beginning about conversion rates, though no data is as of yet officially available.
Yahoo is also joining the CBS roster of affiliated programming partners, and this move will kick the online audience reached by Yahoo up to 92%. The network appears to be more user friendly than it’s rival, NBC, with fewer restrictions regarding content distribution. Free clips from CBS and Showtime will be available.
All this, and more to come, claimed president Sue Decker at an address during the Advertising 2.0 conference in New York.
“Yahoo! is helping to accelerate the transformation of how display advertising is both bought and sold,” Decker said during her keynote. “First, we are developing the technology, products and platforms that are designed to help advertisers find the right audiences and publishers find the right advertisers.
“Second, we are partnering with publishers to secure and monetize inventory that advertisers and agencies find desirable. And third, we are partnering with advertisers and agencies to channel demand to the right consumer.”
Decker went on to bemoan the fact that Microsoft has been getting a lion’s share of attention in headlines lately, and asserted that Yahoo has plans that rival their competitor on every issue.
Yahoo is expected to keep pumping out the announcements leading up to the expected shareholders meeting though rumors that the sudden flurry of action on their part is linked to the proposed overturn of the board have been firmly denied.
Tags: CBS, Icahn, WalMart.com, Yahoo Circular