Search Engine Optimization News Blog

In March AOL doubled their audience with the acquisition of social network Bebo. In March AOL was also the top ad network, beating out Yahoo and Google for the place at the top of the heap.

In April Verizon chose AOL’s Platform-A for its online and mobile advertising inventory. AOL has become quite the competitor with its wide range of divisions including Quigo, Advertising.com, Tacoda, Third Screen Media and AdTech.

So much a contender, in fact that the three way courtship between Yahoo, Microsoft and AOL may be even more interesting than the tangled web woven with Google.

Time Warner is reputedly trying to sell AOL to Microsoft, and apparently there is some pressure to have it done by the August first shareholders’ meeting at Yahoo.

So is AOL the consolation prize? And what is Microsoft planning to do about their search issues? The whole idea behind the Yahoo deal was to acquire strong search technology - can they start again with AOL’s powerful ad base and build their own?