Google is always one step ahead of the search engine philosophy and in helping its users with its chic tools. All of us know about Google Trends and Adwords and in this row Google has introduced yet another useful plug-in in the name of ‘Insights for Search’. Many webmasters and niche market specialists always wanted a tool like this to develop revenue generating systems; Insights for Search helps you to find out what keywords other people are using and what they are searching for. By using this magic tool you can gather lot of information for specific keywords across the globe. Of course there are other bells and whistles to this tool like geographic location and time period classification etc.
Using Insights for Searches, you can find which keywords have attracted lot of searches and the related keywords to the main keyword that you supplied. It will certainly throw great insights into understanding the search psychology of people and what people are looking for in a niche. This tool will certainly help sharp niche market specialists to fine tune their efforts in increasing their revenue because the basis of niche markets is to feed your target audience with what they need. Here business is no more centered on the product or service but more on the needs of people. If you have what they want, they are obviously going to come to you and no one can stop that and you do not have to run behind them selling your products or services or hunt for new customers.
Insights for Search also helps the SEO specialists to optimize their websites in a more focused way. By knowing the keywords that are people are using we can make the web pages relevant to those keywords in terms of content and tags.
Unlike the regular search tools that return a blank page if you leave the search field empty when you click the search button, Insights for Search will fetch you topmost searches in Google for the specified period. This will let you see what the world is looking for in general. You can even develop a new business plan based on the insights that you draw from this wonder tool. You just need to play around with this tool to find out how else you can put this tool to use. You can also find out category specific popular keywords. For instance if you type ‘recipe’ and click the search button, you will find all the related searches those were made by people. You can get a graphic representation of distribution of the searches in terms of geography. Each query fetches the geographic distribution and a chart with timeline distribution.
Have you started thinking how you can make use of this tool to get more traffic and more revenue? Yes that is the bottom line; by helping you to get more traffic to your site, Google earns its share of revenue because what is the use of having adsense ads displayed in websites that attract 5 to 10 visitors per day? Only when the traffic increases the adsense masters can earn and you certainly should not have anything to complete about it because you too benefit out of it!
Tags: google tools, insights for search