Search Engine Optimization News Blog

Random internet users were asked how long they study the results and how far down the list they normally go before clicking on a result. An overwhelming majority don’t continue searching beyond the first page, and a healthy chunk never even make it past the fold!

The numbers have steadily been climbing since the survey was first run in 2002.
 
68 % said they only look at the first few results or possibly the first page. That’s up from 48% five years ago. The number of searchers that make it past page three has dropped by more than half.

It’s obvious that being in the very first listing for any search result is becoming more and more important. We can expect to see this trend progress, as well - people are going to continue to expect yet faster service and patience will continue to dwindle.

So shore up your site, work on organic link building and other good SEO tactics to increase your visibility There’s going to be fierce competition to stay on top of the hill!