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Google has officially announced that it is enhancing Hot Trends that would now be listing more than 100 most popular search queries for the past one hour. This would greatly help for users in knowing how effective their search terms are. Some of the keywords that were recently listed in Google’s Hot Trends included search terms like Halloween costume ideas, the bacon of the month club and the new TV show trauma.
Google is offering this information based on the actual search queries. For instance, if a user is searching for a key term that is listed as of the top 100 keywords for that hour, then he or she would be able to see information on how popular that particular search term is, how fast it is rising over time and other information related to the keyword would be listed beneath the search results.
Google spokesperson has written in a blog post as follows, “To coincide with this change, we’ve also reduced the number of trends listed on the Google Hot Trends homepage to 40 from 100. This feature, however, will show up for any query that matches the top 100. We hope this change will make for a simpler user experience, and help you focus better on the top, most interesting content.” This change and introduction of the search feature would really help webmasters in targeting the most popular search terms and this would increase their possibility of getting more popular among the users. Based on this list generated, they would even be able to see the frequency by which the search terms they are using is increasing.
Similar efforts are seen with Facebook. Facebook Inc. has also added real-time search capabilities to its social networking website aiming at making it more strong and appealing. They are basically trying to make it more attractive among the users and also to make it more than its rivals MySpace Inc. and Twitter Inc. Using this new feature Facebook users will now be able to search the latest 30 days News Feed for the links, videos, status updates, photos and more. The company would now be acting as a hub for its users.
The expansion of Hot Trends by Google is also something of this sort. The only difference is that Google is doing it for its users to know about the hot search terms and Facebook is doing it for its users to have all recent updates in hand. In both the case, the companies are trying to increase their abilities also increasing the features that they are offering to their users making it more comfortable for them.