Search Engine Optimization News Blog

Those expecting Google and Yahoo to anxiously await the out come of a federal anti-trust investigation into their partnership may be surprised.

The two search engines are planning to integrate Google ads on the Yahoo network as early as October, which is in line with an earlier statement by Google back in June, when they indicated they would delay for three and a half months before moving forward with the proposed deal with yahoo.

Erich Schmidt said that “We are in the process of talking to the government. They’ve not indicated one way or the other how they’re dealing with us,” which was followed a Google spokesperson affirming that “Ultimately we have confidence that they’ll be able to conduct their review within that time period and allow us to move forward.”

The Justice Department had announced in July that they were planning to delve deeply into the Yahoo / Google partnership and the potential effect it could have on the entire internet world. Many seem to think that it gives Google an unfair advantage; others insist that Google is not a bad thing, and that since Yahoo’s own platform (Panama) failed, they have to monetize or go the way of the dinosaur.

The ironic slant for some is how furiously Google opposed Microsoft’s attempt to buy out Yahoo this spring. Claiming that it would be a merging to two overly competitive entities, Google nonetheless didn’t hesitate to throw their own hat in the ring.

The decision to go ahead in October regardless of if a decision has not yet been reached indicates a certain amount of confidence on Google’s part that there is nothing to fear from the anti trust board.

Yahoo is hoping that the revenue brought in by the Google ads will be enough to send stock prices back up out of the slump they subsided into after the failure of the Microsoft buyout.