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Google offers a set of filters called the Google Search options that can be used by users to refine their search. This was introduced by Google few months ago in May for web search and image search. It was introduced in order to increase the search speed. Google has now added more filters to the web search in order to make it even more sophisticated and for giving a better search experience for the users. Google Search options have been appended with nine new search options. The filters that have been introduced include more shopping sites, past hour, fewer shopping sites, specific date range, books, visited pages, not yet visited, blogs and news.
By clicking on the ‘show options’ link on top of the Google search results page, users would be able to see the filters listed on the left side of the search results page. These options would be very useful for users as with these options they would be able to refine their search like just searching the information they need like videos and more. The product manager in search, Mr. Nandu Janakiram has said that Google is introducing new options in search that be used by Google users to find the last one hour results posted in Google News and Google Books. Users would even be able to see more less results from the stores depending on what they need.
Though it was already possible for users to make their searches within Google Books and Google News, Google feels that this new update in the Google Search Options that has included several filters would help users in making their search without having to leave the main search results page. Mr. Nandu Janakiram has said that even when the user clicks on the ‘News’ filter page, the look and feel of the search page would not change.
One more advantage of this is that Google would now be able to sell different types of ads on the same the same results page. Mr. Nandu Janakiram has said that the filters that the users choose to can be “a potentially helpful signal about user intent, so it does change the way ads appear,”. It is not sure on whether different sets of ads would be used by Google but it can be said that users would now be able to remove ads that are irrelevant in some search pages.
The filters that Google has updated now would be available for all Google visitors. However, if the user has a Google account then he or she would also bee able to refine results pages that they have already visited. This would be very useful for users as they would not have to go through the entire search again as they would easily be able to trace out the website that they have already visited.