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Google has introduced a new feature for its user that would make it much easier for them to do their searches in long web pages. At the moment, the new feature seems to be working fine with Wikipedia but the search engine is confident that theoretically it will work well with most of the sites.
The new feature that we are talking about is part of the snippets feature, the text that would normally appear in the search results page below each link. This text is intended to give the user a clue on what exactly the web page talks about. However, these few lines do not give a complete picture of what the whole page is discussing; especially when the topic discussed is vast. These lines are useful but do not give full details about the page.
Now with snippets, users would be able to see relevant links along with the text that would give the user a brief about what the web page discusses. With the help of these links, the users would directly be able to visit the relevant pages depending on the information he or she is looking for.
Wikipedia is one of the sites that would benefit most from this feature, as it is a very popular website with millions of informational pages. Users who are searching on a particular topic would now be able to view related links from Wikipedia and directly getting into that particular page. The feature, in general, is of great use to users as they would now easily be able to get the right information they are looking for rather than hunting for information. Google in its announcement has given the example of a search term ‘good cholesterol level’. They have said that the new search feature not only gives the users with the link to American Heart Association but it allows users to directly visit pages like ‘Your HDL (good) cholesterol level’ avoiding a windy route.
Google has said that the search engine would automatically generate these options and make it available for the users depending on how well organized the website is the website they are viewing. They have also requested webmasters to have distinct sections of their websites with descriptive titles that would help the search engine in picking up the titles fast and increase the visibility of the website. Though this feature would reduce a click or two when the user is browsing through a website, it would save a lot of time on the whole. Webmasters can make good use of this feature and try to reach the users faster than before. As Google has suggested, they can link the content page and the inner descriptive pages appropriately in order to get the best results, as this would help the search engine in generating the options.