The fully supported HTML of the two devices is set up and ready to go! Users have been waiting since the preliminary announcement in October, and as of today you can bid on mobile searches via AdWords. According to today’s Mobile Search panel at SES Chicago, nearly 95% of all mobile search is conducted on iPhones, so this news is huge. It opens up a great new world of possibilities, particularly for local search.
A few tips are in order.
* Use the search suggest on the iPhone app to find good keywords for mobile search.
* Remember, voice search means that mobile searches are longer than PC searches and adjust accordingly.
* If you have an item that fulfills an immediate need (coffee, pizza, dry cleaning) or high ticket items (airline tickets, HDTVs) then you need to optimize for mobile search now.
* You can use redemption codes and mobile coupons to help track your ROI and user experience. This can be invaluable as mobile search is explored further.
* Bar codes are the next big thing, so if you don’t have your inventory uploaded on your website you are going to miss out – big-time. Don’t miss out on the chance to let users know your price on any item in stock.
* No flash, no flash, no flash!! This kills the user experience for mobile users – it simply take too long to load. This holds true for regular sites, as well – people need to get away from their dependence on flash until more average users have higher speed connections!
If you optimize correctly, you can cash in on this wonderful new opening in the mobile search sector, and increase you local business by an amazing percentage! Don’t be caught falling behind – as mobile search becomes redefined, you need to get in on the ground floor and secure your most advantageous keywords through the Google AdWords program.