The new numbers Google provides with the keyword research tool could be a great benefit for seasonal campaign. If webmasters are willing to spend the time and effort to keep their ads pertinent to the season or follow the trends by adjusting their ads based on monthly and or yearly data, sales and or conversions could be positively affected.
Social trends are easily researched using the new tool, which could be helpful to bloggers looking for a hook or for articles distribution for SEO purposes. The idea that you can find out exactly how many people search for ‘Miley Cyrus’ last month isn’t new, but it could be helpful to some to see the difference between those results and ones for ‘Hannah Montana’.
To properly use Google keyword tools, you have to have an understanding of how the entire system works, so checking out the official Google blog to learn about new features is always recommended.