Search Engine Optimization News Blog

Now Google is building a reseller program for its apps, and training future affiliates. They will be helping to build up Google’s market share of email, calendaring, project management and team site creation, as well as documents, video sharing and collaboration. All of these services are experiencing an upswing in user numbers.

The program will give resellers 20% of each $50/user/year they sign up, as well as any other service fees they may charge for implementing them to a company’s specifications or continued maintenance or service. People able to convert companies with large user bases are able to make vast amounts of money, it would seem – if they can swing the time and outreach skills needed to pull off such a coup.

After completing a test similar to the one for AdWords Professional, the resellers/affiliates will be able to implement the Google Apps badge.

As a training video states: “You bill the customers and Google bills you… You, not Google, have the relationship with the customers. You keep the margins and the service and maintenance fees.” This allows affiliates to increase their profits from $10 a user to much higher profits, if they can offer separate services and charge fees.

This is rather ingenious way for Google to expand their cloud technologies and continue to challenge many of Microsoft’s core products. They are building a sales force they will train and help implement their products, without the huge cost of a hiring or a braod based advertising.

That’s the beauty of affiliates – you get others to do the work for you.