Search Engine Optimization News Blog

To curb the menace of click frauds, Google will be using the expertise of Click Forensics. This company specializes in frauds relating to ad clicks. According to the statement from Click Forensics, Google will be using the reports generated by the company to simplify and automate the documentation process of click frauds. This tie up is rather strange one knowing the history of their relationship in the past regarding click frauds. Interestingly, Google has blamed Click Forensics in the past for using poor methodology that produces reports that are misleading the consumers. Click Forensics in return has accused Google for trying to push the click fraud problem under the carpet.

If someone clicks on an ad with wrong intention, then it is said to be click fraud. You may decide to bring loss to your competitor by clicking the ads of your competitor when they run a pay-per-click campaign. This will increase the ad spending of your competitor but such clicks will have no fruitful results or conversion because such clicks are not made out of genuine business intentions. On the other hand, the adsense publisher may decide to increase the revenue by clicking on ads published in his or her sites.

Both the Google’s business models – Adwords and Adsense are highly vulnerable to click frauds. Looking at the issue closely, we will understand that click frauds will not affect Google in any way; it will rather increase the revenue for Google. It is the advertisers who will be losing their money.

To see Google collaborating with Click Forensics comes as a surprise to many; two years ago, it would have been totally unthinkable to see both companies partnering with each other. Probably, this is all part of online-politics.

Click Forensics Click Quality Services was offered by Outrider and it tried to go beyond competitors hurting each other and publishers trying to make more money. It tired to look into the issue at a broader level and pointed out even without having maliciously generated clicks, advertisers can lose out. For example if the clicks come from a territory where a service is not applicable then such clicks are wasted. Click Forensics seeks to offer its clients with services that will improve the effectiveness of their ad campaigns. As per the latest developments, Google is letting a third party to take a look at its advertising programs. According to the report from Click Forensics, the company does not require neither the approval nor cooperation to implement their tools. Their tools can collect data independently. However, if there is cooperation it will be one of the most welcome developments.

With the tie up with Click Forensics, Google will accept the reports generated by them and they will take necessary steps to resolve the problems. It is not only Google, which is joining hands with Click Forensics, companies such as Look Smart and Miva too are ready to accept reports from FACTr. The advertisers will certainly welcome this tie up as it guards their interests.