It has been quite some time since Google had started working on launching the mobile YouTube so that they can reach out to more people through mobile phones. However you will not be able to watch the YouTube videos through your mobile without being disturbed by the advertisements. Google has been working on this new feature for over a year. Google has taken giant leaps in making the most out of YouTube. Millions of people use mobile YouTube videos each month on their mobile devices. Google has started testing its YouTube ads on specific set of pages of YouTube sites of the US and Japan. Google is in its early stages of testing their YouTube mobile ads and in this testing phase they try to gather information on how video viewers respond to mobile advertising. The advertisers are thus equipped with this new branding tool and they have a chance to reach millions through YouTube.
The ads will developed in such a way that it enhances the user experience by providing quality ads and YouTube has gained a lot of experience from its past experience what suits YouTube and what yields results. The testing phase will run for a number of weeks and Google has not specified for how long this test drive will be on. The main purpose of this testing phase is to analyze and gather data about user response to mobile ads via YouTube.
The ads are currently very limited and not every user who visits YouTube via their mobile phones will get to view these ads and they are randomly displayed. Probably in the coming days YouTube ads will increase and at one stage everyone who visits YouTube via their mobile phones will be able to see these ads. Now the question is will this not annoy the users who want to have a quick peek into YouTube? How effectively the ads will be optimized for mobile viewing? There are lot of questions like these and we have to wait for the answers.
Many expected that this feature will be launched by Google much earlier than this to generate enough revenue through Google. YouTube that was already becoming famous became all the more special for its users once it became part of Google. Mobile ads are just a beginning we can expect more such feats coming from Google – YouTube combination in the near future. Mobile YouTube ads may turn out to be a revolutionary way of reaching out to people because the number of mobile users is much higher than the number people who use computers and this number continues to increase day by day. However, YouTube will hopefully balance its mobile ads in such a way that they don’t become a nuisance for people and if care is not exercised in this area then YouTube is bound to lose mobile traffic. Advertisers are bound to benefit out of this new feature because they instantly reach out to thousands of people in a very short period of time.