Search Engine Optimization News Blog

The Cavalcade of Cartoon Comedy will premiere across Google’s AdSense network featuring two minute shorts that will hopefully lure consumers back to displaying sites again and again.

The series is not for broadcast or cable TV, and is acknowledged by producers to be ‘edgier’ than the controversial Family Guy ever was. Without the constraints of the FCC, McFarlane can feel free to go after the target audience – you guessed it, young males.

The 50 two-minute advertising spots cost millions, making this venture the most expensive original content deal to date. But is it a wise move?

Whether or not it will pay off is not really the question – surely there are enough Family Guy enthusiasts alone to make it worth while. Add to that the titillation that it will be raunchy and in bad taste and you have the deal in the bag. The time honored tradition of ‘not suitable for women and small children’ goes back past Mark Twain’s day, and the demographic in question is sure to lap it up.

The question really lies in how committed Google is to video based advertising opportunities. Many have wondered why YouTube lies unmonitored and seemingly forgotten – when there seem to be so many golden opportunities for monetizing this already booming and healthy video based behemoth.

YouTube at this point is a drain on Google’s resources, (it costs a million a day for the necessary bandwidth required to keep it up and running) and it doesn’t seem like Google is any closer to figuring out how to start making YouTube turn a profit than they were two years ago.

Part of the problem seems to be that Google has forgotten how to approach the average Joe. The AdSense reached out to anyone with a website, and the brains to sign up. So far, revenue possibilities on YouTube are directed at professionals, who make up less than 25% of the total sources for content on the video playground.

Maybe Google just needs to concentrate on a program similar to their original promotion of AdSense, and target the average video poster. People jumped at the chance to ad advertising to their websites – surely there is a way that this can translate across and make everyone some more moolah.

In the meantime, watch for the new McFarlane Cavalcade of Cartoon Comedy. (Women and small children prohibited.)