Lots of news on the Facebook front today; according to Foresee Results, which administers the e-business portion of the American Consumer Satisfaction Index (ACSI), Customer satisfaction with Facebook isn’t that great.
In commenting on Facebook’s results, Foresee said:
When asked what they like least about Facebook survey respondents gave answers including privacy and security concerns, the technology that controls the news feeds, advertising, the constant and unpredictable interface changes, spam, navigation troubles, annoying applications with constant notifications, and functionality, to name a few. There is no shortage of complaints about Facebook.
Older people are less satisfied with Facebook than are younger people, who are less impacted by the privacy concerns and changes to the interface. Young people helped to make Facebook successful, and they like it a little better. However, the fastest-growing Facebook segments are all older adults, so higher satisfaction among young people will not carry the company far.
Now, the survey mainly had to do with the following topics:
Not exactly Facebook’s specialty…
Mashable pointed out that Facebook has redesigned their Event pages:
Event pages now look more standardized.
AllThingsDigital mentioned that Facebook is about to hit the 500 million mark and is commemorating by asking users to share their Facebook stories:
The company said it was readying its launch for next week and put Randi Zuckerberg on the horn to tell me the story behind “Stories.”
“As we anticipated our 500-million milestone, and we wanted to find a different way to announce and celebrate it,” said Zuckerberg, who has spearheaded the site’s creation, in an interview this afternoon. “In the past, it’s been all about the numbers and milestones, and we realized we had never taken the opportunity to celebrate users.”
Tags: customer service, Event pages, Facebook
