Yahoo and Facebook have joined hands together in order to make a difference in the search industry. The innovation is that when you searching for communities and people with whom you can be friends, the public Facebook profile that would be displayed in the results would also have many options for your benefit. The options would work based on the viewers interest. The viewer would be able to add the person to his or her friends list. The viewer would also be able to see the friends they have in their friends list and would also be able to send them messages and poke them. The person’s public profile picture would also be visible to the viewer. This would of course happen only with those profiles that have been allowed for public view or search engine indexing. Facebook introduced this option only during late 2007 so users who had registered before that or who have not had their accounts upgraded recently. The Facebook profile owners would anytime be able to get out of this indexing as well. It would all depend on the liking of the user.
The term “On Facebook” added along with the search name in Yahoo search would generate the exact results and would also place the results on the top in the results page rather than having them listed in the second or third page. The addition of such useful and innovative features would certainly have increased possibility of having the market share increased for Yahoo and would be welcomed by the users as well. Technically speaking, what happens exactly is that Facebook would be sharing the data with the SearchMonkey application by adding semantic mark ups to the public profiles that are allowed in Facebook. SearchMonkey application would automatically be turned on when anyone opens a yahoo search window. Other accessories that are available along with it are Wikipedia, LinkedIn, Yelp, Yahoo Local and city Search and Zagat. This new feature that has been included has started making Yahoo search more interesting. But the actual efforts that have taken with this regard would bring colors when people actually start liking the feature and regularly use Yahoo search.
Facebook users need not be worried about their privacy as the SearchMonkey team has assured full protection to their privacy and to their personal information. They have said in a post, “We care about privacy as much as you do, so you’ll only see results for Facebook users who have enabled their profiles to be publicly searched and viewed”. The changes that are taking place in Yahoo after Carol Bartz becoming the CEO of Yahoo seem to be interesting and are expected to impress and interest the searching crowd as well. If this should happen the right it is expected to happen, there would be considerable amount of users using Yahoo as their default search engine. Eventually, this is expected to happen.