There is a rumor going around among webmasters that adding Google’s adsense and other similar ad network ads will affect your website in a negative way. Some of the webmasters feel that after adding adsense their rankings have dropped in the other search engines. Similarly, they feel that adding other ad network ads in your website will affect your pagerank and search ranking in Google.
Can this rumor be true? Can search engines conspire against each other in this way and undermine their own integrity? Webmaster’s try to correlate their experience with some of their advertising efforts. There are no hard proofs for these claims and they remain as rumors. Some webmasters have allegedly made a study and come up with a report that shows the correlation. A closer look at the issue will show at times paid ads have played havoc. If your website accepts paid links, then your site will have negative effect on your ranking and this has nothing to do with your addition of adsense. No search engines entertain paid ads and the sites that host paid ads can have problems with its rankings in the search engines.
Recently there have been posts in blogs, which stated that search engines such as Yahoo and MSN are intentionally pushing the sites far below in the search results. When the websites publish ads served by other search engines. Though this make perfect business sense, the question is will the search engines go to such an extent to fight their competition. However, it this were to be true, it will only affect these search engines that lower the ranking of websites with other search engine’s ads. Because if that were to be true, most people will try to be in the good books of Google which controls over 70% of the market share in the search industry. It will not take Google to play the same game and when that happens, then other search engines can be sure of their fall because no webmaster in his or her good senses will do things that will affect their Google ranking at least for now when Google rules the online search industry. Moreover, they have a very popular and strong online contextual ad network.
Those who have been drawing correlation between their site’s ranking and the contextual ads they publish in their websites should also take into consideration other changes that they make to their websites, which can possibly be the cause of the negative results they face with their search rankings.
So you should be unnecessarily be alarmed by these rumors that you see online as they do not have any factual data to support their own claims. If something like that were to be implemented it will collapse the entire system of contextual ad serving networks over a short period of time.