SEOs and SMMs have been hotly debating what type of impact Facebook’s seamless sharing is actually having on the way people use and perceive social networking and media. While there is a dedicated following of people that feel the seamless sharing technique Facebook uses is the wave of the future, there are still pockets of resistance that tend to be more inclined to say that even if seamless sharing becomes an unavoidable inevitability, it’s ruining the social networking experience. It has been cited as clunky, invasive and generally a pain in the rear to deal with. Some say the worst of all of it is that you’re stuck with it.
Truth be told, no one is actually stuck with it. There is always the option of leaving Facebook and using some other platform which will likely be just as messed up but in other ways. One of the biggest complaints about seamless sharing is that you can’t opt out of it. You can do your best to pare down your sharing settings and max out your privacy settings but at the end of the day, there is still some vestigial seamless sharing you just can’t wipe out.
Is it invasive? Absolutely, it is beyond invasive in some cases, but it has to be in order for Facebook to mine as much data on you as they can so they can in turn use that information to sell targeted advertising for the highest possible price they can get. Make no bones about – Facebook could care less about what any member likes or dislikes about Facebook because they have a captive audience. The only thing that makes Zuckerburg pay attention is a subpoena that threatens his ability to play the evil genius.
Is seamless sharing the wave of the future? Without a doubt it is. It offers site owners too many opportunities to collect data that is of value again – see the Facebook position cited above for more on this. The big players in social networking and social media are more than content to tell people what they want until they cave in and take it or basically just force feed it to the user base and decide that even if a full percent of the base is lost, it’s no big deal. Millions of potential fill-in’s are out there.
Does seamless sharing actually ruin sharing? Most would day no, but most don’t have the ability to think it through from various angles. If you are put in a position where everything you do is broadcast (shared) whether you like it or not – that is not sharing. There is nothing special about opening up and giving freely to a select group of people. There isn’t even implied intimacy. It’s just scraping data and broadcasting it to the world. In the SEO field, the people that do that are the most talent less cellar dwellers that face ostracism in most cases – deserved or not. In social networking for some reason, they are billionaires. The difference is nothing more than perception, and statistics say most people have no clue just how little of their life is private anymore – unless seamless sharing tells them so on their news feed.