According to Econsultancy, Budgets will be increased across the board for digital marketing in 2010. The article reads:
The new report, Marketing Budgets 2010: Effectiveness, Measurement and Allocation, has found that digital marketing will account for 24% of overall marketing spend this year.
Later, it reveals the strategies expected to emerge:
* Just under half (46%) of companies say they are planning to increase their overall marketing budget, and a further 42% say they are planning to keep this budget the same as it was in 2009. Only 13% say they are planning to decrease overall marketing budget.
* 64% plan to increase budgets for search engine optimization, and 51% plan to increase budgets for paid search marketing.
* 70% are planning to increase their budgets for off-site social media such as Facebook and Twitter, despite admitting to being “poor” at measuring social media ROI.
* Budget shifts will hurt traditional media spending. Just 17% say they are increasing their print media budgets, compared to 41% who are decreasing spending.
According to BtoBonline.com, B2B marketing will also see an increase on the digital front:
While the economy had a devastating effect on marketing this year—with nearly 60% of b-to-b marketers slashing their budgets—next year looks much brighter, according to BtoB’s “2010 Outlook: Marketing Priorities and Plans” report.
The report, based on an online survey of 376 b-to-b marketers, found that nearly 40% plan to increase spending next year. Almost half plan to keep budgets flat, while only slightly more than 13% plan to cut them next year.
The biggest increases will be in online, as marketers shift more of their dollars to the lower-cost, more measurable medium. Direct marketing and events spending will also rise.
WebProNews says email and social media will be the big targets for adspend in 2010:
In the coming year, more than half (52%) of email marketers said increasing customer loyalty was a top email marketing goal. Overall, 51 percent of respondents want to drive incremental revenue with their email program; 65 percent of those with larger email budgets says that’s that their top goal in 2010…
Overall, more than eight out of 10 (84 percent) plan to include social media into their email programs in the coming year, and 38 percent will add SMS. Marketers with budget increases are even more likely to add these to their programs; 89 percent will incorporate social media and 44 percent SMS.
Tags: adspend, advertising, budgeting, marketing