What are people saying about Bing? Microsoft’s newest search utility has broken into the top-20 websites – in just a month of its launch! Alexa says that naturally Google dominates the charts, but Bing has already climbed to 19th position with about 5 per cent of users from India accessing internet to visit Bing. Since the launch of Bing in India, the traffic on Microsoft sites has gone up.
Microsoft sites had 2.89 million unique users in May; after the launch of Bing in June, those numbers jumped to 4.9 million! Google sites’ number declined to 32.20 million for June from 33.10 in May. Yahoo! sites had a rise, though not as spectacular as Bing – a 5 per cent jump in unique users from 7.80 million in May to 8.2 million in June.
Can Bing can penetrate into a Google-dominated search market? A few users from India, where it seems to have the firmest foothold, weigh in which search engine they prefer and why. Google still gets a lead, but Bing gets good reviews on several counts and may just require time to catch up:
“Google is a habit!” (Bobby Pawar, Chief Creative Officer, DDB Mudra)
“Bing stands for accuracy – On Google, almost every time, the first link is of Wikipedia.” (Vishal Gondal CEO, Indiagames)
“No reason to shift to Bing; Google is much faster than Bing. It scores on loading, which is a big issue in a country like India.” (Atindriya Bose Country Manager, Playstation, Sony Computer Entertainment Europe)
“Bing’s good, Google better… Google is a habit. Bing does give better results, but the beauty of Google is the integration of several of its applications – I have 117 documents of Google Docs!” (Alok Kejriwal CEO, Contest2Win)
“Switching to Bing difficult… However, once people are more aware of Bing’s service and its benefits, I am sure they will start using it.” (Rohit Ohri Managing Partner, JWT)
With time, Bing may actually overtake Google in India, as Yahoo is edging towards domination in China.
Tags: Bing, India, search engine
Bing can penetrate into a Google-dominated search market.