All of us would have heard about the launching of the new search engine Bing from Microsoft. This search engine is very likely to change how we optimize our websites. Microsoft announced the launching of its new search engine on 28th of May.
This new search engine will be more of a decision engine and not just a search engine. Bing has many new and exciting features that will make us get the search results that we need faster and easier. Bing is launched in order to pose a challenge to Google and we need to wait to see whether Bing will be a strong enough competition to Google. Whether it is going to be a competition to Google and yahoo or not, it is certainly going to pose serious challenges to the SEO experts and webmasters.
All along, we have been optimizing our websites based on the concept of keyword density. This was much easier to follow this concept and optimize websites based on this principle. We have also seen a tremendous success in this area. However if we want to perform well in Bing we may have to start looking at the issue from a little different angle. Keyword density will no more be an effective optimization principle because Bing is going to be a decision engine more than a search engine.
Bing promises to give better search results in the area of travel information, local business, health care and shopping. Here the results will not be based on the keyword density but it will be based on the relevance of the search to the users using the subcategory grouping. So we will not get unnecessary listings and results that we don’t really need to see. If we are searching for Michael Jackson, it is not necessary that all of us are looking for his albums. There are number of people who is interested in his biography. Therefore by listing all the sites with the keyword ‘Michael Jackson’ will make a good majority of them useless for the internet searchers. When the results are categorized based on subcategory grouping we can easily filter out around 40% of the unnecessary results and get more focused results. This should help us get the information we need faster. So websites will be listed irrespective of the fact whether they have the required keyword density or not.
This implies that we don’t have to depend on keyword density of the web pages anymore. How do we make our sites relevant to Bing? You can make your websites perform well in Bing by concentrating and optimizing your website for specific subcategories that are pertinent to your product or service.
Global users can expect to use Bing from 3rd of June.