A new force is now powering nearly have of Bing queries, according to Microsoft. The new MSN portal has been awaited with baited breath, and the beta release has people rushing to try out Bing’s new interface.
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Visse says that Microsoft plans to launch a major online ad campaign for MSN (which is also indirectly a campaign for Bing) in the next few months. The Bing commercials so far have fallen slightly flat, so here’s hoping that the new round of marketing is marginally more entertaining.
Reportedly, MSN drives a hefty 50% of Bing’s traffic – but most of this can be attributed to diehard MSN fans. Can Microsoft really compete on a serious level with Google when they actually only have a serious core of diehards to keep the engines running? Or will their global presence save the day – MSN is much less hated abroad than the arrogant Google.
Bing periodically spikes since its roll out last year, trying to catch Yahoo. of course, with Yahoo ‘getting out of search’ – at least, for the short term, can MSN finally catch up? If so, you may want to guarantee your SERPs ranking in more than one engine.