Search Engine Optimization News Blog

What was Microsoft’s biggest mistake? During an address at the Executives Club Chicago, the question was popped to Steve Ballmer during an open question and answer session, in the form of the question,  “If you could have one do-over, what would it be?”

Not many expected the answer ballmer gave – a very honest one! He first touched on the fact that there is never “just one do-over”, and moved on to say ““I would probably say I would start sooner on search.”

Ballmer reiterated that the company was fully capable and had been for years – the application for their findings just hadn’t been visible.  Microsoft was competitive in search – the research and effort had been put in, they weren’t sure of the market and that they had had no business model -it just wasn’t there. CEO Steve Ballmer was appearing at The Executive’s Club of Chicago to discuss “the role of innovation in changing economic times.”  During his speech he addressed many economic issues, and touched on the importance of innovation. He referred to the new Bing as a ‘decison engine, and said it was ‘the little engine that could’.

The Xbox announcement, however, seemed to be the highlight of the presentation.  According to Ballmer, the  new Xbox 360 will hit the store shelves in 2010. The new device will feature futuristic technology that Ballmer claims is “really, really, close” to an actuality. The console, which was described as having a “natural interface,” is planned to have a built in camera with the ability to recognize movement and voice.

“We’ve got our mojo back’ said Ballmer.