Search Engine Optimization News Blog

Apple, a long time Google partner, may be working on their own search advertising format and / or search engine technology platform.

Currently, Apple uses Google Search on its iPhone, iPods. Apple owns the fairly popular Safari browser as well. Which is Mac compatible and holds a respectable 6.5% share of the browser market.

Google’s Eric Schmidt has been on Apple’s board of directors, and Google has always enjoyed a good relationship with the smaller powerhouse. However, with the release of the Google Android, Google may have crossed a line by putting themselves in direct competition with Apple iPhone.

This could mean a huge shift in the global market. If Google and Apple end up on the outs, the way is clear for a Google inspired Apple search engine, or even a more startling change

Some believe the time is ripe for Apple to leap into the foreground by acquiring Yahoo. As stock shares plummet and Microsoft shows no sign of recurring interest, and Yahoo investors are climbing the walls. Would Yahoo Music and Apple iTunes be a good mix? Many think so.

Yahoo One Search, a local search tool with voice recognition and integrated local, movie and other advertising results is ready for integration with the iPhone. Yahoo Search is local friendly, Yahoo Local is prominent in social networking, and Yahoo Search Marketing can serve up local ads.

SearchMonkey could be smoothly inserted into the iPhone app store; there are a myriad of social applications including a Flickr tool for the iPhone or even Delicious bookmarking and voting of sites and songs. The possibilities are endless – but can Apple afford yahoo? Perhaps; the price just got cut in half, after all.

Whether Yahoo would even consider it is the question – Yang has backed himself into a corner on this one and his next move is anyone’s guess. Icahn hasn’t said a word, but that only leads some to believe he has a plot afoot – what it might be is unknown. He didn’t secure a seat ion the board to watch the ship sink.