AOL’s New Chief Executive Plans To Make AOL Display-Ad Leader
Mr. Tim Armstrong, the new chief executive of AOL, has had a discussion with thousands of the company’s employees and said that he is planning to make AOL a leader in Display-Ads. He has had a meeting with them and discussed about his strategy for reviving the company.
The meeting was also intended to increase the employee morale and their commitments towards the development of the company. Mr. Armstrong has said that he has a clear picture of what needs to take place and that he would highlight the goals that would lead to the promotion of AOL. He wants AOL to be the market leader in online display advertising. He also aims at making AOL into the biggest producers of web sites and other online videos.
AOL is also trying to compete with Google, Yahoo and Microsoft and desperately in need of traffic to its sites as it is aiming at increasing its ad revenue.
Mr. Armstrong has also said that he is interested in focusing on many other things other than Display Ads like online mapping, emailing system, instant messaging services for chats, community news and all other sorts of digital communications. He wants the company to be equipped with all the features that the visitors would like and would need to be used. He also said that he even has plans to revive and popularize the social networking website Bebo that was purchased by AOL last year for $850 million. His plans seem to be very clear and he looks as he has some clear plan and he is strongly aiming at making AOL the best.
He has said that he along with his team is thinking on what are the areas in the internet world that need updates and some innovations in order to make the area fulfilled. They are aiming are spotting these areas and planning to come up with best plans to implement it. Though this might sound simple, it might not be practically as simple as it looks but would require a lot of thinking and manpower to implement it and to come up with something interesting.
However, it would not be impossible as AOL has already been a pioneer in ruling the internet world and was at one point providing online access to more than 26.7 million users in the United States. AOL started loosing business and paved way to its rivals after its collaboration with Time Warner in 2001. This marriage happened for $100 billion was not successful instead; AOL started loosing business and costumers. But now, Mr. Armstrong wants to make AOL a standalone company competing the giants in the industry and winning back customers. They want to become an online service provider that is also an ad-supported online media business. Hope this combination of AOL with Mr. Armstrong works well and moves AOL forward towards its destination.