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Now that the Google OOP (Over Optimization Penalty) has hit everyone that it will, at least so far as existing content goes, SEOs have had a little bit of a chance to get an idea of how it is working. The immediate results seem to indicate that the penalty is fairly severe. Some returns have [...]

People are already singing the death hymns announcing that Google has killed SEO, but those people would once again be wrong. Just as they have been time and again over the last 3-4 years when every algorithm change perpetuated nay sayers to announce SEO is done. To the contrary, the is exactly the time and [...]

A recent survey of SEOs regarding what issues they most encounter when taking over SEO for an existing site that is in need of repair revealed some interesting results regarding some of the most common mistakes that webmasters who have chosen to go the DIY SEO route seem to be making. It may seem basic [...]

In a recent examination of online careers, SEOs and SEO copywriters were listed among the fastest growing niches which is contrary to the many pronouncements that each field is dying off. This did come with several caveats as not all SEOs and SEO copywriters are created equally. It also limited much of the data used [...]

The latest Google update has officially rolled out entirely and webmasters are beginning to feel – and very visibly see – the pinch that the “over optimization penalty” is going to have. Early chatter has it that returns that have been pegged as over optimized have slid from as far as page one to page [...]