Search Engine Optimization News Blog

Google has updated some of the functions of the Apps in order to make them more sophisticated and useful. This would make it easy for the employees within an enterprise to communicate easily without any trouble or hassle. This would make every possible communication within the enterprise very simple and easy. They would even be able to share templates and other documents required.

There are already much feasibility offered by Google to share templates but the current system is more sophisticated. Google Docs is a template gallery that is already available in usage and people here will be able to share templates and other presentation documents, files and spreadsheets. However, this new App called as Premier and Education Edition App will allow users to share templates with only those they require the file to be transferred. Private sharing of templates would be possible but only with those members who are there in their domain. Colleagues who share the templates will be bale to use the files and would be able to sort and rate them.

The Gmail users Apps have also been updated for better usability. The contacts list search information has also been updated to perform even better. Now when Gmail users make a search to find some contact id, they would bee provided with results from the whole contact address list of the company. They would even be able to find results from the contact ids of those he or she might have contacted earlier. This upgrade would certainly be of great help to the marketing professionals as this would enable them to contact their old clients and would be of great help in keeping in track with the old contacts.

Google has also released a new user profile Application Programming Interface or API. This new API would be of great help to the administrators, as this API would help in retrieving any particular profile information from the database of all employees and other members in the company. They would also be able to make any update to the files this way. This API has been developed and released with an intention to make it easy for administrators in maintaining a global address list of all the users in Google Apps. This API would be able only for users of Google Apps Premier Edition users.

Many other updates have also been made and one among those is its update to the Gmail for business users. This includes a new way of organizing labels that can be used by users as a tag to be placed over messages. The labels that are rarely used can be hidden from the main list and pushed into the ‘More’ list and can be retrieved from there when required rather than having it all the time. This can be done by the user by just dragging and dropping it in the ‘More’ folder. Now, it would even be possible for users to drag and drop messages into labels and vice versa. The updates that are made to the labels are available for all users.

Gmail labels are updated with many new features that would be of great help to the users. The features would help its users in categorizing and organizing messages in different folders.

Google has made these changes and included so many changes in its labels in ore to be more organized and help the users of its labels in getting the task done more easily. This would be of great use as it would be more intuitive and easier. This new inclusion would certainly be appreciated by users, as this would put an end to all the problems that have been created because of lack of folders in Gmail. It was a problem as it was the only way to file and sort messages in the mail system.

Gmail Product Manager Mr. Todd Jackson while taking about the new inclusions in an interview has said, “We’re always striving to improve label functionality in Gmail to make it easier for people to organize their mail,” These comments from Mr. Todd Jackson has left the discussion open and means that they would even be implementing more features and upgrading it further.

Google had adapted these changes in order to make Gmail more competitive and efficient. This would provide more flexibility to the mailing system and would allow users to apply multiple tags instead of individual folder.

Google labels are getting a very prominent position in the industry has they are seen to be becoming increasingly popular. The mails would be sorted in an order from where the users would be able to sort and categorize the mail they have received. These items would be found in the upper left column. In short, it would be above the Chat Session and next to the Inbox so that email was be sent and received nearby without any problem or issue.

Google just does not include extra features but also has changed and in some cases removed certain features that are considered a waste or those that are not being used by the clients as often as other important features. For instance, Labs phase was such a feature that was never used by the users.
In the new upgraded email system, there would also be options for the users to hide or reveal the labels as required. These labels would be found under a category called “More”. This link when clicked would show the Labels that are less popular and rarely used.

Drag and Drop is one among the new features that is expected to be liked by the customers. This option would enable the user to drag and drop messages into the labels. It can be done the other way as well. This would certainly be very useful, as this would make it easy for the client to organize mails. The appearance of the labels has been changed completely and has a better neat look now.

Google UK results have been completely scrambled by a major update at the beginning of the month. The results are being utterly overtaken by non-UK websites.

On June 4th, a major update went live across Google. The result? A host of international sites springing to the top of Google UK results.

Rolling changes have developed throughout June as Google apparently is scrambling to tweak their algorithm in regard to geographic results, but the search results still are bouncing madly and are highly unreliable and off base.

Apparently branding filters have complicated an already impossible situation, ensuring that  big authority sites acheive rank for irrelevant keywords. Major competitive keywords are now giving favor to websites which what should be inadequate search-friendliness.

In addition, the rumour keeps circulating that Google is testing a new UI in Google Chrome. This would eliminate even the option that to search results by UK only -your only hope would be to use a footer link once a search has been made, adding yet another step.

Google has an undisputed monopoly in search for the UK, covering at least 80% of the user market. This could change in a short time span, however, as Microsoft just relaunched their Live search as Bing.com.

So far, Bing.com is being treated more as a short term novelty than as a serious search option – theier results appear too similar to previous Live offerings, seeming to be ovely sensitive to keyword URLs and link volume.

These current changes to the Google UK ranking algorithm, however, are another hindrance to Google users, as there has been an unending panorama of user-focused changes to the search engine this year, making it less friendly to use.

This year in particular saw an attempt to push Local Search into major traffic keywords – which is turning out to be a dismal failure, at least in the UK. Britain is so small and densely populated that user IP’s depend more on datacentre locations than actual user locations. Google’s attempts to geolocate by city in the UK just aren’t working. Various Local Results appear based in incorrect assumptions about user location, and are useless.

Now, to make things worse, reports are in that UK cities are being listed with references for equivalent US cities instead of UK data. Google needs to fix UK results before Britain’s users defect to Bing or Yahoo.

Twitter stepped up to the forefront once again as the much hailed way to publicize your business. by promoting a charitable act in your company name.

@wholefoods is making a nice splash with the following:

@WholeFoods – tomorrow, July 1st, is the monthly Twitter for Food event – it would be great for you to join in again! http://tr.im/m1Pq

If you follow the link provided, you get more info about the challenge:

Post this message to your twitter account on June 30th and July 1st:

#twitterforfood Skip a meal July 1st and fund local or global hunger relief. http://tr.im/m1Pq

The idea is to skip one meal and donate to any one of a number of organizations featured on the landing page. Quite a few twitterers have joined the tweeting and retweeting of  #twitterforfood – this was only page  6 of a Twitter search on #twitterfood, snapshot taken by Search Engine Watch:

@WholeFoods tweeted the challenge to their nearly 800,000 followers, but klets give credit where credit is due – the idea for skipping a meal and donating money to an organization which serves the hungry was pure Tim Blair.

Tim talked about using Twitter to promote a cause:

“This is a personal passion of mine, so I am absolutely thrilled with the response. I started it last month and plan to run it once a month until it is no longer getting traction. My plan was that it would grow over the next few months as word got out. Humanitarians and philanthropists are a large demographic on Twitter from my experience.

I run twitter accounts for people and have 6 of my own for different causes. I find that it is easy to connect with locals and with specific demographics if you know what you’re doing. I have accounts in green, religious, personal security, books, social marketing and have been able to connect well with people – especially people at high levels in organizations.

Results for some of the promos I have done have been good. Nothing earth shattering yet, but certainly worth the effort and growing. I am definitely sold on the value of using Twitter for promotions and will continue to refine how it is done.”

Go Forth and Tweet.

Google Voice earlier called as GrandCentral would now be available for free and this free service would be offered by Google to all the subscribers who are there in their waiting list. The original GrandCentral VOIP service was purchased by Google in 2007 and meant for the use of its subscribers. But Google after its purchase added some more features like interoperability with SMS (Short Message Service) and has been in 2009 renamed as Google Voice.

Google Voice as well has all the features that many typical VoIP services have like Follow Me or Find Me service for all the calls that would be forwarded, call routing based on the identity of the caller that would be findable using the caller id, ability to switch calls from one phone to the other without disturbing the quality of the current call that is currently on line and feasibility to record calls. Google Voice also offers toll free click to call and click to return call features. Calling to US number with a web based GUI interface is also possible with Google Voice.

There are also many hi-fi features found in Google Voice that cannot be commonly found in an usual consumer VoIP service. Few of such  features are speech to text conversion feature that helps in generating voice mail transcripts, SMS transactions using which users can send receive and store SMS, personalized greetings that can be set by the user, calling screening to avoid unwanted calls and the ability to use the mobile phone for viewing the inbox.

The most important and interesting feature in Google Voice is its ability to allow the user to link a phone number to a person instead of another phone number or location. This is certainly an interesting feature that would help the user in managing multiple calls effectively based on personal priorities and preferences.

Google Voice however have few drawbacks as it completely relies on the call back feature using which the connection has to be extended from the user’s existing phone to the called party; incoming number portability is still a non-available feature in Google Voice. As this is another important drawback of Google Voice, Google Voice is not likely to replace other VoIP services completely all on a sudden.

Though it can be said that there would no problem for other VoIP services from Google Voice for now, Google with its master network would be able to work wonders anytime getting all advanced features in to Google Voice. So other parties always need to be careful and have them updated. However, Google Voice has not yet become the master of outbound calling industry. So there are still possibilities for others to upgrade themselves without having to loose and struggle later. In short, for a basic use Google Voice can be called the bets as they are not only easy to handle but can be called the best.