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Do you Bing? It isn’t a phrase many SEOs are tossing around, but before long, it may very well be. Given the mess that Google search results are becoming with the G+ World update, there is a slow but steady movement of people looking to Bing to provide relevant results. While it is certainly not mainstream yet, it is catching on for a few important reasons we’ll discuss today.

The first is that even when logged out, the Google rankings are skewed just enough to be noticeable. If you have to click through to an extra page to find what you are looking for because it is no longer a top result, that takes more time and adds aggravation. If it is a couple times a day that is no big deal. If you actually work on the web and need relevant information fast regularly, that is lost productivity. Bing is starting to win in this area.

The next point is that some heavy hitters in the SEO world are encouraging people to use Bing more. It may not sound like much, but when you deal with a couple dozen people that reach several hundred thousand to a million plus users who listen to their advice, that is a big deal. If only 10% take their advice, that could be some 2 million people at least trying Bing out. It won’t kill Google, but it will erode their credibility as the best search engine in the world – and reputation is everything.

A debate has been raging on between SEOs, SMMs and almost everyone else in the online world as to whether or not two SMM teams are better than one,  returning actual benefits to clients. Since it works in some areas, why not this one? While SEOs and SMMs are almost all in agreement it is not the way to go, not everyone is sold. Here is an example of this not working.

A recent example was discussed in which a company hired two independent firms to handle their account. One firm had the responsibility of managing Twitter, Facebook and posting blogs he was delivered by the other team which handled content creation and everything else. How do you think that worked out? If you said “Great – two teams are better than one!”, you guessed wrong. It doesn’t work.

It wasn’t a matter of either being bad, although one team was weaker, it was a matter of bottlenecking. One couldn’t act without the other in a timely manner. Posts languished for days at times before being tweeted. Questions couldn’t be properly answered because they went through too many hands to reach the right person. The client was understandably put off and decided it was all a waste. Then they went with one team, and one team delivered – and why? Because they had the ability to just by being ably to act in a timely manner. The lesson learned, two is not better than one unless it is two dollars in your pocket instead of one.

If the new Google plus world search is confusing you, stand in line – even professional SEOs are thrown for a loop with Googles massive restructuring. On the surface, as advertised, G+World, when logged in, should show you returns that are tailored to you based on who is in your circles. That doesn’t quite seem to work out right though. At least not if you want relevant returns.

An experiment with the word “sports” when logged out of Google returns what you’d expect – ESPN, Yahoo! Sports, MSNBC, etc… It makes sense. Go to personal results, and in my test, ESPN, Yahoo Sports and MSNBC still show up, but behind some returns from G+ that I have no idea of how they got associated to me. The returns are filled with results for sports I don’t watch from places I never visit or in some cases have even heard of. Returns that otherwise are buried over ten pages deep when searched normally.

What does that tell us? For one, Google is weighting their own platforms very heavily. Not only that, you have to be aware that if you have a friend in your circles that enjoys cricket, what they search is going to show up on your search query. It is as if Google changed overnight and nothing makes sense – except to pile on the G+ train and hope Google values your personal input in searches over that of your friends.