The Importance Of Manual Keyword Analysis
In the previous article on A Deeper Look At Keywords we emphasized the importance of choosing the right keywords in the success of your website. This article will take the discussion on keywords one step further and illustrate the importance of manual keyword analysis.
One of the temptations of this generation is to find shortcuts for everything because we want to accomplish everything fast. One, we don’t have time for leisurely approach and two, there is so much to accomplish within a given short period of time. As a result we make use of the latest technology to create tools for everything to automate the process. However, what we need to realize here is that not all automated tools are reliable. This is true especially in the case of keywords analysis. You are very likely to come across numerous tools for keywords analysis and it is even very tempting to make use of these tools to generate the keywords for our website. When you are going to take this avenue for your keywords analysis needs, you need to be warned that you are likely to end up with ineffective keywords.
Good keywords analysis is not about how many keywords that you have at the end of the analysis but how many effective keywords you have identified. The effectiveness of the keywords is to be judged based on the amount of targeted traffic the keywords can drive to your website (presuming that you get top ranking).
Automated keyword generation tools will not be able to intelligent analysis of your niche industry, the search trends of the users searching for information on your niche, competition in your field etc., and to correlate all these factors. Whereas manual keyword research can take care of these factors in the keywords analysis.
There is yet another factor that needs to be addressed here is the language nuances. People from different parts of the world would use different set of vocabulary within the same language and this has a great impact on the effective keywords. Such factors too need to be taken into account. Rather than depending on tools that produce a long list of keywords just based on various permutations and combinations of the initial set of keywords that you provide them, look for a dependable company to take care of your keywords analysis. The company you hire should be a very experienced and reliable company. They should not be using automated keyword research tools to generate the keywords for your website.
The competition level in every industry is soaring high day by day and getting top ranking for the most important keywords in your niche is far from easy. Even websites that are already there on top for the best keywords in their niche are not safe. Anything can happen, to these top ranking websites because thousands of websites are working simultaneously to reach those few top positions. You need to therefore choose your keywords very carefully as you cannot afford to make mistakes here.