The Importance Of High PR Back Links
You would have already learnt or understood that links from high PR pages are always important for your website. However, not everyone understands why high PR back links are very important for one’s websites and how the ranking algorithm works as far as high PR back links are concerned.
PR or pagerank is a Google phenomenon. Google is one of the most popular search engine on the web and over 90% of the world’s population that use the internet make use of Google for their searches. In other words, 90% of your website’s organic traffic is sent through Google. This top search giant accesses and ranks websites using its own ranking algorithm as part of its ranking algorithm, Google assigns pagerank to web pages. Google pagerank starts from 0 and goes up to 10. Higher the number in this 0 to 10 scale, greater the importance of your website.
When you get your back links from a website that has high pagerank then it simply means that the website that is important in Google’s eye is considering your website also important and that is why it is linking to your website. Google notices such back links and gives higher value to those back links. This should tell you another important factor that is not all back links are treated equally by Google and this applies to the other search engines as well.
When you are hiring your SEO service provider or your SEO company to build links for your website, try to get as many links as possible from websites with high page rank. If your SEO services provider gets you back links from web pages that have pageranks over 5 then that is the best thing that can happen to your website. When you have such powerful back links to your website your website’s ranking will also be boosted tremendously in Google.
You might have another question at this point of time that is whether getting high PR links have any bearing on the other search engines. Other search engines like Yahoo, Bing from Microsoft also give importance to back links. They also have their own way of assessing the importance of the linking websites. Now in the context of Google’s pagerank, we need to understand that Google uses over 200 parameters to assess and to assign pagerank to web pages. This possibly covers all aspects of ranking the importance of web pages. So if your web pages are important in Google, they should also be important in the eyes of other search engines. This in turn indicates that getting back links from high PR web pages will be equally beneficial with the other search engine’s as well. It is therefore worth the effort taken to build links from high pagerank web pages. When you are hiring your SEO service provider or your SEO company you will have to just make sure that they are getting high PR links through legitimate link building strategies.