Permanent Links vs. Temporary Links
One of the important distinctions that you should make while building links for your website is the distinction between permanent links and temporary links. Why is this an important issue while building your links? Everyone today knows the importance of link building and how much this factor affects Google ranking. Google gives tremendous importance to back links in its ranking algorithm. If you want your website to get top ranking you should accumulate large number of links. With each search engine update, your website’s ranking will also be updated. Depending on the search engine marketing efforts taken and the link building efforts taken your website’s ranking will experience a boost or drop. If you build links continually, with every update your ranking will improve because search engines will notice increasing back links count and take it for increasing popularity of the website which gives the search engines very good reason to promote your website in the search results.
You should be able to easily understand now why we should make the distinction between temporary links and permanent links. If the links that you build are of temporary nature you will not be able to expect any boost in your website’s ranking with every search engine update because each time search engines update their database, your links count will be increasing will be dropping. Your on going link building efforts will be beneficial to your website only when your website’s link popularity is improving.
To ensure that your link building efforts boost your website’s ranking start looking for link building strategies that will help you get permanent links. Some of the most popular strategies that help you get good quality permanent one way links include article submission, social bookmarking, directory submission and the like. The above mentioned strategies are also natural link building strategies.
When you hire an SEO company to take care of your link building needs or when you choose any link building packages offered by your SEO service provider remember to confirm with your service provider whether the back links they obtain for your website are permanent links or temporary links. Even if the links are of temporary links, for the links to be really useful, they should have a minimum life span of six months so that increasing links pattern will be indexed by the search engines.
Spending money on permanent link building strategies will help you get better value for your money. Permanent links are those one way links that will remain active for the entire life of the website.
One of the factors that deserves to be mentioned here is that when you are revamping or restructuring your website make sure not to disturb the link structure of your old pages so that all your previous link building efforts will not go wasted. If you do not keep this factor in mind, all the time you have spent on your website’s deep linking will be undone with just a minor change that you have made to your website.