Do Follow vs. No Follow Links
When you are building links or when you are hiring a link building company to build links for your website, there is one factor that you need to take into cognizance and that is the do follow or no follow status of the pages in which your website’s links are placed. If you do not pay attention to this detail you will be wasting a lot of time but getting very little out of your link building efforts.
When you place links in web pages that make use of no follow attribute you will not get any credit to that link. The no follow attribute in the web page will instruct the search engines not to give credit to the links though the page is fully indexed. Users visiting these pages will also be able to click your links and come to your website. The only drawback here is that your website’s link popularity will not improve by getting links from no follow pages.
When you want to improve your website’s link popularity you need to submit your website in web pages that have do follow attribute. If you fail to make this distinction or if your link building company fails to make this distinction then your links will be strewn all over the web but your efforts will not get you the desired improvement in the search engine ranking.
Why do websites or web pages use no follow attribute? Web pages make use of no follow attribute for various reasons. One of the major reasons however is to curb spamming problems. Whenever a website allows the users to submit content and also allows them to include live links, hundreds of submissions are made to that website with the intention of getting back links. Most of the submissions do not make any positive contribution to that page. These submissions which have 100% marketing motive affect the quality off the user experience. As a result most of the content sharing websites today make use of no follow attribute.
You will find no follow attribute in blogs, social bookmarking sites, web directories and also in article submission directories. So when you are engaging in link building you need to carefully check whether the pages are do follow pages. In case you are hiring a social bookmarking company or a link building company double check with them whether they will pay attention to this factor and whether they guarantee do follow link building. It is best not to hire companies that do not give any guarantee in this area.
Not many SEO and link building companies like to discuss these distinctions with their customers. They do not teach the ignorant customers about such technical details. Now that you are aware how you should go about building links and how to make your efforts bear maximum results, choose your service providers carefully. Hiring professional link building companies will save your face on the web as they will not spam the web to build links for your website.