Search Engine Optimization Tips Blog

When Ten is More Than a Hundred - Playing the Odds July 3rd, 2008
SEO is a tricky game, and climbing up the SERPS for your keywords can be exhausting. A good way to cut down on stress and get the most of your efforts is to find and exploit keywords that are being undervalued.
We are taught to find highly searched keywords and pay top dollar for clicks. We search engine optimize for all we are worth trying to fight our way up from page 14.

What if there is an easier way? We touched on this briefly in ‘niche marketing’, but it deserves a more in depth look.

When our budget is limited, and our field is competitive, we have an uphill battle just to rank anywhere near the front page. However, there are ways to maximize our exposure and our dollar value!

The first is to find undervalued keyword phrases and optimize pages for them. If you type in a phrase and only get back limited results, look deeper. If the results that do show on the top of page one are not really on topic, and by the bottom of the page bear no resemblance to the keywords searched for, you might have stumbled on a gold mine.

For example, if you type in dog hoodie, you get quite a few pages that are actually for dogs. It’s actually a term with quite a lot of search queries. If we do somehow manage to optimize enough to rank, we are going to have to split the traffic, and our ads will be in a highly competitive market.

Cost per click is a hefty $0.77! And even if we have a good budget, our chances at the volume of clicks we need is slim. Say we get 100 clicks out of the of 10,000 per day. That’s only 1%, and is costing us $77! Our conversion rate is low, too; with so much competition, people will shop around.

Puppy hoodie gets a decent amount of search, but no advertising dollars. CPC is only a nickel! The SERPs show four decent listings on page one, then drop out to human clothing with the word ‘puppy’ in the brand name.Getting to page one should be much easier, and we will garner a higher percentage of the advertising clicks! Suppose we get 10 clicks per day out of 100 (10%). Already our percentage is ten times what it was, and with such a specialized search we are more likely to garner conversions. Our cost per day just dropped to $0.50, too. This is just one example of how 10 can be more than 100!

Don’t be afraid to run trials and see what sort of results you can get; it will cost practically nothing and might pay off beyond your wildest dreams! Making the most of a limited budget requires the ability to think outside the box, so put your cap on, look long and hard at your options and get started!

 

 

 

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