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Buzzwords create that tingle of excitement for the customer, and make them eager and interested. So what are the best buzzwords of all time?
FREE
This is a great buzzword, but only if you can back it up. Don’t say free if you don’t have anything free – it just annoys people. Use ‘free gift included’ or ‘free shipping’ if you can pull that off.
CHEAP
Again, unless you really are cheap, avoid this one. also remember that cheap can mean not worth a lot, in addition to not costing a lot! However, if you have genuinely cheap rates on something, by all means give this one a whirl.
HIGH QUALITY
This one is more important than most people realize, so keep it in mind.
FAST
People want instant gratification, so if you can back up quick shipping claims use this one to snag quick sales.
GUARANTEED
This one is good, but make it crystal clear what your guarantee covers or you could be slapped with false advertising charges.
SAVE NOW!
This creates urgency, and is an oblique call to action. people love to save! You can expand this with stuff like ‘You pay only–” or ‘We pay taxes and shipping’ etc.
Use buzzzwords judiciously and don’t go over board!
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