So what can an SEO expert do easier than you can do yourself? The answer is almost everything. SEO firms have access to data and tools that you might have barely scratched the surface of, and they do this for a living.
Linking – A good SEO will be able to track down the best and highest ranked sites for a linking program and help you choose which directories will benefit your campaign. Yes, you could probably do this eventually, but an SEO firm can do it in a quarter of the time and probably with faster results.
Content – if you are new to the internet marketing game, you have a lot to learn. You also might not be particularly apt at writing. Some solid content is absolutely imperative to your site’s success, and using an SEO firm will help your chances of having the appropriate material needed to attract attention and keep it once you are up and running.
Advertising – Did you know it is just as important to SEO your ads as it is to optimize your site? There is so much more to it than coming up with a catchy three liner – you need to ensure that your ads are optimized and tagged to ensure their display in the most lucrative venues.
The best SEO firms will look at your entire website from sitemap to references, and help you determine where the weak spots in the chain are. Once you have come up with a game plan, you can talk budgeting.
Expect to pay quality money for quality results. It’s like building a house – you need a solid foundation, sturdy walls and a leak free roof – and maintenance is required to keep you in top condition.
You can DIY on some fronts – perhaps you are a whiz at writing, and after you have a few well done articles for reference and understand how it works you can start doing your own content.
Maybe you have been an active blogger, Twitterer or social bookmarker. Once you have the requisite links for your PageRank, you can probably continue to build one way links to your site by taking advantage of the resources at hand.
The point to be made here is that learning to do your own SEO is admirable, but may not be possible either because of time restraints or other obligations or limitations. Getting the ball rolling by employing the services of a decent SEO firm can help get you over the first year hump.
From there you can decide how deeply committed you can be to running your site yourself, or if you can implement select services on a per assignment basis to bump your effectiveness and provide yourself with a solid frame of reference to learn and work from.
If nothing else, look into hiring someone at least for a minimum package deal and see what a difference it can make to your bottom line. Money spent on SEO can hardly help but be well spent!