For many business partners, building a ClickBank review has another function. Patrons of ClickBank who want to discover the reliability of their chosen products through the reviews, are lured to make their purchase. It could be explained due to the fact that many of the ClickBank’s products are associated to earning income. In addition to that, these products are too good to be true, thus, it catches the attention of many potential customers. Today, anyone can perform his or her own research to find out the credibility of a certain product. The honest ClickBank review’s intention is to supply these people with the necessary information that they need in order to satisfy their curiosity and help them in making an informed decision. However, in reality, there is a huge number of Internet marketers that are hesitant to reveal the truth about these products.
Contrary to the intention of ClickBank, most of their web pages that contain product review do not, at all, entice visitors and potential customers. The sad truth is that, aside from the loss of customers, ClickBank is starting to look as if it is a website that is catering ‘scams’ or anything that would intend only to do fraud to many people. As a result, this occurrence created negative impacts in the Internet marketing community.
With my experience in having many attempts to build my own ClickBank review web site, I come up with the top 10 mistakes that one should avoid in order to make the site credible and highly reputable.
1. Neglecting To Use Pictures And Videos For Clickbank
Humans are visual beings, which means that they are more often attracted to pictures and videos than figures and texts. In writing reviews for ClickBank, it is recommended to refrain from using pure, long texts. Your potential customers will find it boring if your page is filled with only words that look dull and boring. On the contrary, by promoting products through the rich media such as photos and videos, you increase the possibility of capturing their interest and keeping their attention for as long as you want them to.
I have visited many ClickBank product review websites and I observed that they are just copying what was in the content of product sales page but with added grandiose and exaggerated descriptions. These pages feed people with unrealistic expectations and over the top testimonies compared to the true form of the product, which misleads a lot of people into believing. It is important that you only show sincerity to your customers. Inform them about the genuine form, characteristics and benefits of the product. By eliminating exaggeration, you will promote a believable product that customers most likely prefer to purchase.
3. Insufficient Product Research
It is true that you can simply write everything that you want in it, but you will only produce unreliable reviews that will have consequences to the sales of these ClickBank products. Therefore, you need to first understand all of the features of a ClickBank product before you could deliver the most informative and useful review. By showing them evidences that you really know what you are talking about, you will gain your readers’ trust. You can do this by performing the right amount of research necessary for you to write about the product with great expertise and knowledge. Your goal is to also educate the readers and not just to simply persuade them to buy.
4. Copying Other Product Reviews
If you are indecisive about a certain product and wishes to find out more about it, you will surely search for product reviews that are completely genuine and written with sincerity by the people who really have the passion for it. With that being said, you should now think twice about copying other product reviews! Copying products reviews will not only hurt your reputation, it will also NOT help your review site at all. Search engines do not like plagiarism and if it detects that your site contains duplicate or copied content, your site will only be ignored, if not banned. You will only be tempted to copy if you do not know much about the products, so this tip along with the last tip mentioned should go hand in hand. If you perform adequate research, then there is not need for you to copy reviews written by other people.
5. Inability To Utilize Social Media Channels
The use of other social media channels only shows that you are taking the review seriously and that you are willing to exert effort just to reach out to your customers. In addition to that, spreading your name through the social media will not only increase your presence and popularity online but will also make an impression that you are reputable. It is a good way to convince people to patronize your products. Many review sites still fail to recognize the power of social media platforms, making them lose a lot of potential visitors and customers. Use social media sites, which you can utilize free of charge, to your advantage.
6. Losing the Professional Charm
“Simple” is not a good description for a website. A website developed from a web template of WordPress or a pre-made CSS from another website is like a house plan drawn on a torn page of a notebook. It is important to invest in gaining knowledge about the basics of building a website and designing its theme because there will come a time when these skills will surely be a lot of help.
When designing your review site, one practical suggestion is to pick a website that you think has the graphics or theme that is suitable for the product you are going to review. However, do not make a copy of it. Look for an inspiration and identify the best feature you noticed from it then try to incorporate it in your own website to make it appear more professional and attractive. Even as an Internet user, wouldn’t you want to use a website that is nicely and professionally designed? Keep this in mind when designing your own site.
7. Unmindful Of The Capacity Of Your Audience
You must consider that your buyers are human beings who will do their best to find products for their own welfare. Therefore, tell them the truth. Highlight the best features that will satisfy your customers’ needs. Do not think that your site visitors are completely clueless. Chances are that they have already a review or two about a particular product from another website, and they are only looking for other additional reviews that will help them with their decision. While you should not treat them as novices, you should still be able to provide relevant and useful information when they need it, as what will be discussed in the next item.
8. Supplying Insufficient Information
Your potential customers will definitely read your product review. However, do not expect them to finish it if they saw that it’s just a repeat of what they already read from the other pages and the description of the items. You will have better chances of attracting buyers to your website if your content has more information than others. Make sure you write something unique about the product, like a characteristic or feature that you think would make it stand out and which is something that only you might have noticed.
9. Repeating Similar Format
I will not mention names of any review website, but there are many ClickBank review sites that are using exactly the same format as others. For these websites, doing some copy-paste and electronic or manual editing can already generate a brand new content. But it can easily be identified as fake because someone who does not have the real passion for the review of the product probably writes it. Make sure you take time to develop your content as well as the design and layout of your site, because it will eventually bring a lot of benefits in the long run. Failure to do so will not make you succeed.
10. In Denial About Marketing The Product
You will only lose customers every time you deny that you are trying to make sales from the review. Furthermore, it is not hard to notice that your review is an affiliate of another website. In that case you will only deny the obvious making you look so fake. What you should realize is that it is completely acceptable and it is best if you declare it from the very beginning. After that, make your grand exit by expressing your gratitude for the attention they gave you. People appreciate honesty so there is really nothing for you to lose if you admit that you are trying to sell something through the review, as long as you were able to provide ample and useful information through it.
In building your very own ClickBank review websites, put an effort to give it the decency it deserves. Your aim is to increase its worth in order to increase your customer relationship. Once you do this, you will see the benefits in time and make you enjoy the success of your review website. Make sure that you avoid these top mistakes, and you will be on your way to a review site that people love to visit and purchase from.