Search Engine Optimization Tips Blog

The Power of the Tweet July 1st, 2009

Twitter is the exploding social network everyone is – well, tweeting about! How effective is it, really? Is Twitter actually a tool to be taken seriously?

The idea behind Twitter is that less is more – and boy, is less more! When it comes to the enormous followings some individuals and companies have, the one hundred and forty character count limit makes brevity a virtue. Recently, internet marketers and SEOs have been discovering even more ways the power of a tweet can help their business.

Twitter asks ‘what are you doing right now’ – but really, no-one wants to hear you just took your Metamucil or are going out for a jog. The people who know what and when to post present them selves as highly interesting on twitter, and can develop a following of thousands of people who actively track what they say.

 Ashton and Demi, Oprah, Ellen and various other celebshave cracked the Twitter barrioer, nearly crashing the social app at times, as when Ashtone requested an ‘I love you’ sent to his wife from all his followers.

The four secrets to marketing with Twitter are as follows:

1. Seriously, we said it above, and will repeat it – don’t post everything you do! Stick with just the things that are interesting to others, and stuff you want others to see. News you want to spread the word about, info about an event that is happening, an alert for an offer you are presenting – things that will benefit and not bore your followers are best! Ask the question “is this beneficial information for my followers?” and don’t post if the answer isn’t yes.

2. Search twitter for others who have similar interests, or that you find fascinating, and follow them. When you follow another Twitterer, everything they post will go into your personal timeline. Youc an also retweet stuff they tweet and get it out to your own followers.  

3. Search for stuff posted on twitter through the free website Quotably. This site will show tweets in conversation mode and you can reply to people by logging in with your Twitter details.

4. Use a twitter agent and keep your essential twitter information close to hand and also plug your other social networks into Twitter – many have plugins that allow you to Tweet really important stuff automatically. The almighty Tweet is a powerful tool, and you can learn how to use it to develop your own contacts and business.

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