Are you a new or aspiring website owner who is considering which internet marketing strategy to use to promote your site? If so, you should take the time to familiarize yourself with the various marketing techniques and strategies used for website promotion before you choose one that is ill-fitting to you, your site, and your life.
Crash Course 101: Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a general term used to describe a method of website advertising. SEM increases a sites’ web traffic by improving its Google PageRank. This is the position a website or web page places when keywords are typed into it. SEM includes a wide variety of marketing techniques such as:
Search Engine Optimization
Social Media Marketing
What is SEO and How Will It Effect My Website?
SEO (Search Engine Optimization) is the process of improving the visibility of a website in search engines via unpaid or algorithmic (also described as “natural”) search results. The goal of SEO is to strategically build traffic by using keywords and phrases that describe the business. These essential keywords are chosen by the website owner.
SEO Promotes a Variety of Searches
News article searches
Industry specific searches
It is not unheard of for webmasters to write their own SEO articles. However, this is virtually impossible for people who own multiple sites or have limited time. We incessantly work to try and find new and improved ways to take Search Engine Optimization to the next level. Listed below are a few important items to remember when writing your own SEO Articles:
8 Tips To Enhance Your SEO Approach
1. Focus on value
2. In-depth keyword research
3. Add internal links to content
4. Consider global opportunities
5. Competitor analysis
6. Get Wikipedia page
7. Forecast the Future Using Past Trends
8. Link articles to site map
Let us save you time, money, and resources by considering and researching how search engines work, what people search for, what actual terms are typed (keywords), and which search engines are preferred by their targeted audience. Optimizing a website may even involve editing its content and associated coding to increase its relevance to specific keywords and to remove the barriers of indexing activity by the search engines.
Link building is another vital way to insure that your website has traffic and your business flourishes. Link building is the process in which links are created on other web pages leading back to your website. Links and back links (inbound links) tell search engines such as Google, Bing, MSN, and Yahoo that your website is a “real” site with value. It is imperative that links are added and checked throughout the year.
Keywords and quality writing are the other ingredients necessary for a successful SEO\SEM campaign but back links are the “backbone” of SEO. You must remember, just because a link builds traffic does not necessarily mean it is good for SEO. Not all links get indexed. Google’s web crawlers do not always check things accurately and tend to miss some. Secondly, Google does not always tell you which links they have actually indexed.
Web Crawlers: Friend or Foe
The internet is much like the human brain in which only a relatively small percentage of it is actually utilized by search engines. In order to achieve the maximum amount of visibility and ensuring a good page rank, Industry monopolizing search engines such as Google and Bing create automated programs called web crawlers to wonder robotically around other websites downloading viewed pages and indexing the site.
Another form of web crawler (also referred to as bots, spiders, or simply crawlers) is responsible for spam. The webmasters behind this unethical program is either affiliated with another website or they act individually harvesting email addresses. This is called Email Marketing.
Bill Gates reported that he received over 4,000,000 spam messages last year. Email Marketing is the most expensive of these advertising methods costing its consumers hundreds of billions of dollars this year alone.
Social Media Marketing
Social Media Marketing (SMM) is a form of internet advertising that utilizes social networks and social media to reach a large-scale audience, It is another very important part of SEM. SMM is a growing force to be reckoned with thanks to Facebook and Twitter.
One reason more and more businesses prefer to advertise on Facebook and Twitter because profiles are displayed in search engine result pane. Blogs are also added to SERP’s.
One of the best forms of social media advertising is through blogs. Blogs are directly linked back to your website and contains personalized content. It is advised to use specific keywords throughout headings and even when updating your status and tweets. This will attract more traffic and potential revenue.
What is Affiliate Marketing?
Affiliate Marketing is comprised of a central business which rewards “affiliates” on a per-visit, or per-customer, basis. Customers and/or visits resulting from the direct efforts of the affiliate are compensated by the business. This is a four-tiered system of equally ranked components such as:
1. Retailers (brands, merchants)
2. Networks (systems for containing ff offers and payment regulation
3. Publishers (affiliates)
Affiliate Marketing is a broad field with few industry-general categorization standards. Affiliate Marketing tends to share similar traits with other int marketing techniques such as: Pay Per Click (PPC) marketing, SEO, email marketing, and general advertising by display. The websites that utilize this marketing technique vary, each using distinct techniques but the same market niche.
When considering whether or not to make use of Affiliate Marketing, one should have a general knowledge of the varying types and techniques that are available.
The Benefits of Affiliated Marketing
Mass-reviewing of a service, product, or partner agency
Allows for a broader distribution
Dominates market sectors
What are the Commonalities and Differences in Referral and Affiliated Marketing?
Affiliate Marketing is often confused with RM because both are third-party driven retail redirection services with a goal client. In contrast, Affiliate Marketing depends entirely on financial motivators to influence sales where as RM involves personal relationships and trust-based social contracts to do the same thing.
Reasons to Consider Efficiency When Considering Internet Marketing Strategies
If you are considering Affiliate Marketing to promote your website or page there are some small details you should consider first. Some merchants make use of in-house affiliate programs with software available to the public, others prefer to employ third-party service providers also called intermediaries. Neither of which are free,
Intermediary services make the life of the parent merchant easier by increasing autonomy and decreasing micromanagement responsibility. By keeping tabs on website traffic, sales, and successful referrals they lighten the load considerably for the
When choosing between an in-house affiliate program and a third-party service provider, one must consider what is efficient and better suited for their particular website. For example, an intermediary company is more expensive and even if you can afford it, one must consider which program is more efficient. An in-house affiliate program is more practical for smaller websites that generate less income.
Affiliate Marketing is a marketing strategy in which a single advertiser organizes campaigns with different publishers on a pay per performance basis. A PPC service creates an enormous network of pay per performance mini markets and provides purchase opportunities throughout the countless venues of the web. In turn, sharing a percentage of the profit with a partnering company.
Google uses PPC revenue sharing with the Google AgSense Application. Advertisers pay Google to place their ads on a corresponding site and in turn, Google then splits the profit with the owner or the website in which the ad was originally placed.
High-traffic websites are generally uninterested in revenue sharing deals because of the high amount of risk involved. CPC and Cost Per Mille agreements have a low to medium risk and are likely to be much more suitable.