Do you know what is the greatest folly or the biggest mistake of the social media optimization experts or social media marketing companies, which eventually fail them as effective SMOs? You will be surprised, it is thinking like the marketers when approaching the social media. Yes, that is right, if you want to be successful with your Twitter SMO efforts, Facebook SMO efforts or Pinterest SMO efforts you should stop thinking as a marketer. As long as you are going to think and act like a marketer you are only going to keep your target audience as far away as possible from your brand. You are likely to be confused when you read this and rightly so because most of us are from the conventional marketing school of thinking. Now with social media optimization or with social media marketing, you should understand that the conventional thinking does not help you achieve your marketing goals.
Who on earth comes to social media sites like Twitter, Facebook, Pinterest, besides others to read marketing stuff or promotional content. If your menu on social media marketing is going to serve only such items, then you can very well be sure that your seats are going to be empty.
The first quality to be successful with your social media optimization efforts or social media marketing campaigns is learning to be that customer which you are targeting. Let us assume that if you were to be the customer, when you come to social media sites what do you have in mind? What will be your agenda? Reading self-made claims from a brand or service provider? Or will it be something more genuine, the first experience of a customer that shares his or her experience about a brand? Everyone will vote for the latter, yes people are greatly influenced by customer reviews and feedback far beyond what you and I can possibly imagine.
Try to get as much user feedback as possible channelled into the social media and it will help you achieve your goals. It is even better if your social media posts turnout to be discussions. At times, these discussions commence on their own accord whereby a user posts his or her feedback and someone else in the social media who is currently planning to buy your product or service throws in a question or two, which eventually turns out to be a highly engaging discussion. However, it is your responsibility to create the right platform and to set the right note for such discussions to take place. Make sure that you create your profiles in all the top social media platforms and make these profiles easily visible and accessible to your target audience. Make sure to provide your website visitors with single click buttons to visit your Facebook page or your Twitter posts. Users would prefer and would be encouraged to visit your Twitter page or your Facebook page if it going to take them just a single click rather than having to run a manual search in the respective social media platforms. When you pay attention to all such details, it is a sign that you have learnt to think like your customers and not just like a marketer.