Humans VS Machines
September 5th, 2008
Google is a machine. It won’t buy your product, tell its friends about you, or take you to dinner. It does have an enormous amount of power however, because it can control where you land in the SERPs. There are humans behind Google that try to make it fair, but humans are fallible. Since humans [...]
White Hat Linkbait
August 18th, 2008
Linkbait is basically an attraction that guides people to link to your site. It’s something to share, that will grab people’s attention, and make them feel like sharing it with others. It can be a piece of breaking news, a funny picture, a joke, a hilarious video or a cool on-site tool that people will [...]
White Hat Linking
August 15th, 2008
Backlinks, also known is inbound links or one-way links, are one of the top ways to get your site recognition for being a relevant source of valuable information, and cn pave your way to the top of the first page on Google. You have to gather your links with care, however, using proper tactics and [...]
Black, White, and Shades of Grey… The Wizardry of SEO
August 14th, 2008
Rishi did a good job of outlining why black hat tricks aren’t the best way to optimize your site; they don’t last and they could get you in more trouble than it’s worth to indulge in them. Grey hat is.. Well, a grey area. Usually grey hat is tricks that aren’t exactly banned by search [...]
