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Are you having difficulty attracting traffic to your website? Do you have an awesome website and know without a doubt that if you only had traffic, your site would make money? Well, there are myriad obstacles that can prevent your site from being appropriately optimized for search engines.  Unfortunately, these barriers to search engine optimization [...]

When designing your website, there are many factors to consider.  Begin with a solid idea of what you want your site to accomplish.  Everyone approaches website design differently.  Some focus on the design and then add the content while others build the site around the content.  However you decide to do it, the important thing [...]

There are plenty of boxed website options for business owners. A perennial favorite is WordPress which has been around for nearly a decade.  Originally conceived as a tool for blogging, this content management system is now seen as a one-stop-shop for website owners who have an eye on search engine optimization (SEO). The beauty of [...]

Search engine optimization (SEO) is more than a buzzword – it is an essential process for any online business seeking to increase traffic to their website.  It involves making sure your site is structured properly in terms of design, code, and content so that search engines will index each web page.  This allows your site [...]

Unless you are new to online marketing, you have either heard of Google Panda or been directly affected by it.  If the latter is true, then you are probably familiar with the changes the algorithm updates have caused to search engine optimization (SEO).  But what exactly is Google Panda and how does it work?  And [...]

Web Analytics Must be Included in Web Strategy   How do you know if your search engine marketing (SEM) strategy is working? Is an increase in traffic to your website necessarily the result of your pay per click (PPC) campaign? Or could it be because a recent press release of yours was picked up by [...]

Optimize Title Tags for Higher Conversion Rates   HTML <title> tags are essential for optimization. Search engines use them for indexing purposes.  Your site can only be included on search engine results pages (SERPs) with appropriate tags. Title tags provide a description of web pages so that search engines know how to categorize them.  A [...]

SEO Intelligence: Understanding the Inner Workings of SEO   If you want your website to be successful, you must learn about search engine optimization (SEO).  It is not necessary to know every technical process involved, but you should know enough to understand how traffic is driven to your site.  SEO gets more complex all the [...]

Banner Ads Can Increase Traffic   Banners are an integral part of an online marketing plan. They are easily recognized by most Internet users because they have been around a long time. In fact, they became a guidepost for how innovative online advertising could become. Banner ads are designed to drive traffic to your site.  [...]

How to Hire Leading SEO Consultants   Deciding to hire an SEO expert is just like hiring other consultants, you need to know what to look for to make sure you get the services you require. It is particularly important if you do not fully understand how search engine optimization works. You can easily be [...]