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SEO-Report – Website Maintenance

August 8th, 2010

SEO is a horse race with an ever changing finish line. Algorithms change, links go bad, you need fresh content. If you ever let up you’ll be overwhelmed by the competitors racing behind you and go down in a whirlwind of hooves and trampling! There is always one more link to add, one more page [...]

 
 

Seven Steps to Higher Conversions

August 8th, 2009

Conversions are the whole point of web based marketing – so turn that traffic you get ionto paying customers. Your conversion rate determines your ROI, so you need it to be as high as possible. How do you achieve conversions? Testing, Testing, 1,2,3,4,5,6… Do split tests! This is the single most useful thing you can [...]

 
 

Watching your SERPs Positions – When to Worry

July 5th, 2009

We all know things change. We all know all search engines are not exactly alike. Number one in Yahoo may be number two in Google, and fourth on Bing. What about when you plummet from number one or two to page two or four or six? When do you start to panic? When we spend [...]

 
 

The Necessity of Analytics

February 1st, 2009

There is no excuse not to maximize the value you get out of your web analytics. Still, most people barely scratch the surface of their web analytics tools. If you look at your own web analytics data you know how well you are doing right now. You have to compare these numbers to others taken [...]

 
 

Tools for Web Analytics

January 27th, 2009

You have to be careful when engaging in web analytics not to get caught up in all the numbers and statistics and lose sight of the real goal. You want the data required to make effective adjustments to your website, and to develop online marketing strategies to increase your ROI. What is the point of [...]

 
 

“But I LIKES the Cookie….”

September 23rd, 2008

Your site is like a cookie jar. There are all sorts of cookies. Cookies with nuts. Cookies with chips – chocolate, butterscotch or peanut. There are chewy cookies, and crunchy cookies, and all kinds of cookies in between. (I hear there are even magic cookies, but more on that later). Then there are downloadable cookies. [...]