There are formulas, algorithms, keyword densities and reading levels that all are jumbled and sorted and ranked for importance when it comes to writing content. I have so many ‘SEOs’ telling me how to do my job it is almost laughable sometimes! Getting down to listening to the customer is always the best step – [...]
Writing to Your Audience
July 7th, 2009Paid Search
September 2nd, 2008Paid search is the perfect way to boost your traffic while you work your way up the SERPs, and to keep yourself twice as visible once you get there. Making sure your ads catch the eye is paramount, and making sure the landing page they direct the consumer to has a high conversion rate is [...]