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When planning your website with SEO in mind, you have to think about more than the optimization of the content. The best brands of SEO consider everything from the content to the loading speed of pages to how easy, or difficult, it is for your site to be crawled. It isn’t always easy or practical [...]

If you are a fan of food you know that what looks good doesn’t always taste good and vise versa. Websites are very similar in that regard. Some websites look great with stunning homepage graphics and very little text, while others look somewhat boring but have great text that the search engines want to feast [...]

Having broken links is a terrible thing for your website’s reputation. Everyone knows how frustrating it can be to be searching for some important information on the internet and think you have found what you want – only to discover that the page you thought was going to give you everything you needed ended up [...]

Once you have analyzed both your own website and your competition, you can move forward to actually working on your website, the first step is producing content. Copywriting is a skill, and if you do not possess it you should hire an accomplished copywriter. Beware of ‘SEO ‘ writers, as they often use keyword stuffing [...]

  In order for both humans and spiders to be able to accurately navigate your site, you need to optimize it properly. In some areas, humans don’t matter – there is tons of code and stuff they never see. At the same time, some areas of your site will only confuse the spider. You have [...]

Whenever I visualise the Googlebot, I get this weird cross hatched version of a mutant R2D2 combined with Shelob the Spider from the Lord of the Rings. You want your pages to be crawled, but there are a few things you should remember to do – or not to do, as the case may be. [...]