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Is Email Marketing spam by another name? Some would say that it is, but others take a more positive view of it. Is there any situation where this is OK? Or is it a dying way to connect with would be customers? Like many other aspects of marketing, it all lies within how you do [...]

We’ve discussed various ways to get back links – article directories, search directories, a blog, etc – and you can also get back links from forum postings. You can promote your website quite aggressively through forum postings, but you have to take care – this is one of the most abused link building strategies. There [...]

When you hire out forum link building services, you need to be sure that the company you outsource to knows what they are doing and is creating links for you that will truly benefit your website and not cause any issues for you or damage your website’s reputation. Forums are for conversations, not spammers. Participate [...]

Monitoring social media enables you to keep your thumb on the pulse of events that are of interest to your company. You can promote a brand, provide on the run customer service, do damage control, and create relationships and links to improve your visibility and build trust. Using social media for linking just makes sense! [...]

Traffic is the primary element of conversions leading to sales on websites, and the primary source of traffic for most sites is Google. However, search engines will seriously websites which hosting malware in their domains. Unfortunately, a site can be hacked and infected without the knowledge of either the owner or webmaster. Have you been [...]

How do you spot a black hat SEO before they take your money, mess up your site in order to artificially create rankings, and run?  Finding a reputable SEO firm can be hard, so here’s some tips on how not to get taken for a ride by a black hatter. 1. A legitimate SEO will [...]

There is widely touted and available emailing software that can send out millions of emails in one vast ‘blast’. EBooks and articles and courses are being offered by ‘gurus’ who promise that you can gain millions of visitors from email marketing. In fact, over the past three months, there was an explosion of such behaviour [...]

Beware! Selling links is shady, shady territory, and you can sink yourself fast by following black hat tactics! The world of SEO is a dangerous place know only a tiny bit about! You can read a few blog posts, understand the basics and go to work on your website. The mistakes that can be made [...]

Among the many and varied tactics and methods you can use to improve and add back links to your website, there are a few that are extremely dangerous and which can kill your entire site. Practices that might actually hurt your rankings with the major search engines are generally referred to as ‘black hat’, and [...]

Lets take a quick peek back at some of the stuff we learned in 2009: Don’t be a black hatter. Black hat tactics will sink your site. In case you don’t remember, here’s a list of black hat actions to avoid: Cloaking Link farming Buying or selling links ‘Rewriting’ content that does not belong to [...]