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Social media marketing is one of the most important search engine marketing strategies that you can make use of currently, and the outlook for the future is even bigger. If you have not been focusing efforts in large part, or even minimally, on social media marketing, it is high time that you started concentrating on [...]

Do you need to be a presence in social networking? Most small business owners think so, but aren’t quite sure how to go about doing it. If that sounds like you, it’s time to take a look at how to juggle all of your responsibilities as a website owner and businessperson to help decide how [...]

Do you have a “real” online presence? Sure you have a site and maybe you have a blog – or two. You have accounts at social networking sites that you manage as time allows, and once in awhile you  might even take out an advertisement or two. Is that a real presence online? Is that [...]

While link building is one of the premier ways to increase rankings and thus funnel organic traffic, there are also free strategies you can use top garner targeted traffic from other sources than the SERPs. Article marketing. While mass article marketing brings in bulk links, you can also concentrate on one or two of the [...]

Someone introduced me to a terrible, terrible thing yesterday. It’s called Farmville. A Facebook app that lets you run your own online farm, Farmville is addictive! I think there is a way to leverage games, however, and that is the point of this post. If you enjoy spending time online fooling with apps like Farmville, [...]

The big thing now for building an online presence and generating inbound links is social networking. You can do yourself more harm than good, however, if you don’t watch your step. Many social networking sites are made up of distinct demographics, the old timers who have been there forever are fiercely territorial, and if you [...]

There are so many ways you can add links to your site! Making sure you take advantage of as many as possible is imperative. Here are just a few; we can expand to more later. The trick to really raking in the links is to be a social animal, with an eye to being helpful [...]

Advertising on social networks is sadly underutilized. The predominate users of social networks are, in two main categories, young people and moms. There are other categories – mature business people trying to link, nerds and geeks, etc – but the Generation X-ers and the moms hold the top spots. Gen X-ers require a certain approach. [...]

It’s plain and simple – if you promise something you can’t deliver, you lose customers. Not just current customers, but future customers, the ones that talk to the disappointed people that you have let down and the ones who read your angry blog! We mentioned yesterday that one of the worst things that can happen [...]

An interesting story popped up today on a neighboring SEO blog that will remain unnamed here (wink!) It perfectly shows the reasoning behind having someone from your company website monitoring Twitter and other social sites in case of a sudden flare up that could damage your reputation. Now, I don’t watch sports, so shelling out [...]