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From the Google Blog: (Google recently took part in a FDA hearing particularly concerning the pharma industry, The way SEO affects information about pharmaceuticals on the web was being detrimental, with much misinformation being spread, so Google had a plan to help.) “We share their (the FDA’s) goal of better understanding how to promote medical [...]

Your Google results show an automatically generated ‘snippet’ which features descriptions of your site and title. If you don’t optimize your meta tags or provide your own descriptions, your snippet may be lacking. Just a little care taken with your meta descriptions can make your site stand out in the SERPs. Since Google has stated [...]

“Don’t forget to use your words”, Gramma always used to say when my brother and I were in the verge of a tussle. “Say the magic word,” I tell my daughter when she wants a cookie. And we all know what those ‘three little words’ are that can make or break a relationship! Keywords are [...]

Google uses automatically generated ‘snippets’ to create descriptions of your site and title. This is usually not a problem, but if you are lax about meta tags and your own descriptions are non existent, you may end up with a generic wimpy title and description generated from a quick check at DMOZ- assuming you are [...]