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Getting Google’s attention is one of the major preoccupations of webmasters. After all, once you launch your website the need to let Google know about your website is paramount. Google has suggested  a number of ways webmasters can let TPTB know about your websites. The first step is to take advantage of  Google’s Add URL [...]

The importance of your link structure to the success of your site (especially ecommerce sites) cannot be over emphasized. The basic pattern for internal linking is as follows: One of the single most important factors that is essential for getting all the pages indexed by the search engines is your website structure. Shown above is [...]

Brands and logos can be static for years to build recognition, but eventually an upgrade is indicated. Often this upgrade isn’t so much a change in appearance, but an update in functionality. Regular maintenance is the key, so that your brand is identified as being consistent and high quality. ~ Continually update your your keyword [...]

Google has listed a dozen tools that can help your site shine like a beacon through the wilderness of the web. Granted, they name a lot of their own tools, but the advice is sound nonetheless – and all you have to do to prove their usefulness is to give them a try! First on [...]

Your site needs to be built for the searchers and users first, but you can’t ignore the search engines. The following are some basic tips on how to meet both goals and help your site succeed. Analytics is a must for any site you plan to monetize. If you can’t track visitors, mash data and [...]

Question: When should you start thinking about optimizing your site? Answer: Before you even buy your domain name. This series is all about the need for optimization, from the conception of your site through monetization. First we’ll look at the beginning, where optimization is more crucial than most webmasters realize! Many fledgling webmasters rush into [...]

You need to be sure your site makes sense to visitors, or they will quickly become confused and bounce away. Managing your linking patterns is the best way to do this, and it may even be helpful for you to draw a diagram on paper so you can see how your pages are tiered. If [...]

There may come a time when you feel it is imperative to switch domains. This may be because of issues with your domain, or simply that a more palatable address has become available. You should seriously consider your options before ‘moving house’, however, especially if you have a well established customer base and elaborate linking [...]

Yesterday I told you all about a badly put together, unutilized site. Today, lets see how we can avoid such problems! Your home page needs to be uncluttered! White space goes over well, it really does. A crowded block of too small text smack in the middle of your home page is just sloppy and [...]