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An ideal keyword density for a single keyword is 1-2% – not 3 or 4% as some hastily thrown together guides will insist. A keyword used once or twice for every 100 words of text is the ideal benchmark to shoot for. When using longer keyword phrases, extend the parameters a littleif that is what [...]

Ready for 2011 yet? 2010 was a great year, in more ways that one. SEO changed slightly as Google implemented tweaks to their algorithms, and Bing emerged as the new Search Engine Competition while Yahoo faded quietly into the background and became a news source rather than a search ‘engine’. So let’s take a quick [...]

We have discussed thorough and complete website analysis as well as the different factors we have to take into consideration for website analysis. Next you must focus on competitive analysis as the next step to full optimization. While the main focus of concentration in website analysis was on our website, now the main concern is [...]

You may have noticed Twitter results showing up with surprising frequency on search engine results pages (SERPs). Social media networks are becoming highly trusted for relevant, real time content, and you can boost your rankings with a little attention to this practice. What many people don’t understand is that one a name is taken, it’s [...]

Videos now show in rankings on Google and other search engines. How do you manage to push your video up the ranks? Many people don’t realize that YouTube remains ahead of Yahoo! in the No. 2 spot behind Google, when it comes to search, according to comScore. Some videos rank well on Google but not [...]

Can you link too much? really? Yes, you can. There is a very real danger to stuffing your sites with links. There are just a lot of negatives that pile up after a certain point. What IS too many links? It depends. If you own a well aged authority site and can get natural links [...]

Some years ago, Google started filtering for duplicate content, which put an end to companies that lobbied to fill the entire front page of the SERPs with links to their site. Google tries to give a sampling of the best sites, which means that you’ll normally only appear once on the first page. In certain [...]

Duplicate content filtering is designed to prevent the irritating happenstance of  the same content being presented to users in all or most of the top 10 positions in search results. A common mistake when trying to deal with duplicate content filtering is thinking that there is only one main duplicate filter. This is incorrect; there [...]

　 Using the right title for your web pages is very important! They are taken into account by the ranking algorithms of search engines, and they are what the web surfers see first in the search results. Using the right format is imperative! News titles aren’t as good for SEO in the long run – [...]

We all know things change. We all know all search engines are not exactly alike. Number one in Yahoo may be number two in Google, and fourth on Bing. What about when you plummet from number one or two to page two or four or six? When do you start to panic? When we spend [...]